Flagship · 01Trending
The W.A.L.L.E.D Framework and Forecast
How tech platforms really make money, and what they’ll do next
TV money is moving to streaming, and every platform wants it. Pabel Martinez spent his career inside the ad businesses of AOL, Meta and TikTok. In this talk he explains the playbook they all follow, using a framework he created called W.A.L.L.E.D. You’ll learn how a platform’s latest headline signals its next move, and what to ask before you let anyone buy the open internet on your behalf.
Who it’s for
- —Marketing teams who want to know where their budget really goes
- —Business leaders who want the big-picture view of the platform economy
- —Agencies who want to understand the tech companies pitching their clients
You’ll leave with
- —The six-step playbook every W.A.L.L.E.D garden follows
- —How to read a partner’s pitch for what it’s really asking
- —The questions that keep your budget working for you, not the platform
Formatskeynote · workshop · fireside chat
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